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  Digital marketing is a term used to describe the use of digital channels to sell products and services to reach consumers. This type of marketing includes the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the Internet in the 1990s. Digital marketing incorporates some of the same principles as traditional marketing and is often seen as a new way for businesses to engage and understand consumer behavior. Companies often combine traditional and digital marketing techniques with their strategies. KEY TAKEAWAYS ·          Digital marketing includes marketing to consumers over any number of digital channels ·          This form of marketing is typically done on websites, mobile devices, and social media platforms. ·          This form of marketing is different from ...

Marketing that uses electronic devices and can be used by marketers to deliver promotional messages and measure impact across the customer journey. In practice, digital marketing usually refers to marketing campaigns displayed on computers, phones, tablets, or other devices. It can take many forms, including online video, display advertising, search engine marketing, paid social advertising, and social media posts. Digital marketing is often compared to "traditional marketing" such as magazine ads, billboards, and direct mail. Oddly enough, television is usually lumped together with traditional marketing. What is digital marketing? Digital marketing, also  known as online marketing, is the promotion of a brand to connect with potential customers through the Internet and other forms of digital communication. This includes email, social media, and web-based advertising, as well as text and multimedia messaging as marketing channels. When a marketing campaign includes digital co...